Mobile advertising generates 2.5 times more attention than a static billboard
Mobile advertising generates 2.5 times more attention than a static billboard
98% of in-car audiences indicated they notice truck-side ads and have a 97% recall rate on mobile advertising
29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.
Those who travel (as a driver or a passenger) more than 260 miles per week in-car are upscale, educated and far more likely to be employed full-time than the average American.
Consumers report a significant amount of shopping is contemplated and occurs on the way home from work. Because of this, outdoor advertising has a high impact on shopping and purchasing during this time